The American Society of Interior Designers (ASID), the largest interior design professional organization, has announced a partnership with Emerald Expositions, the largest operator of B2B trade shows in the U.S. (and publisher of Healthcare Design and Environments for Aging magazines), with the goal of bringing thought-provoking new content and enhancing participant experience.

Effective immediately, the partnership will impact the full roster of Emerald Expositions’ design-affiliated trade shows and conferences (including Healthcare Design Expo & Conference, Environments for Aging Expo & Conference, GlobalShop, HD Expo, BDNY, ICFF, and CEDIA Expo) by focusing the society’s presence and offering custom programming.

“The ASID partnership with Emerald Expositions is a game changer. Emerald is the dedicated leader of business-to-business trade shows and a key resource to the design profession,” stated Randy Fiser, Hon. FASID, CEO of ASID. “Emerald’s established success of operating and organizing today’s premier design conferences will leverage the Society’s depth and breadth of reach across the entire design community (healthcare, workplace, hospitality, retail, and residential) to further our efforts to demonstrate that ‘design impacts lives,’ a mission that also rings true to the Emerald team. We’re thrilled that our partnership will provide attendees the most impactful experience possible.”

“There is a natural synergy between ASID and our design portfolio,” says Joe Randall, executive vice president of Emerald Expositions. “ASID has always taken a collaborative approach in their mission to educate designers and clients on the power of design. Through our comprehensive network of trade shows, publications, and match events, Emerald serves the full spectrum of built-environment design professionals and technology integrators representing residential and commercial markets. We welcome this expanded partnership with ASID and are proud to provide the platforms where key industry issues like functionality, wellness and sustainability can be actively addressed.”

Along with integrated marketing and outreach efforts, the enhanced relationship will offer the ASID community a range of exclusive benefits related to the shows, along with access to leading industry publications. ASID and Emerald Expo will launch new roundtable discussions with subject-matter experts and design leaders in each sector that will help shape the future of practice. ASID will also coordinate “Impact of Design” awards at each show, focusing attention on products from exhibitors that contribute to the health and well-being of clients and/or emphasize sustainable design practices.

ASID and Emerald Expo will partner on the following trade shows for 2019:
• Environments for Aging Expo & Conference (Salt Lake City, April 7-10)
• HD Expo (trade show and conference for the hospitality design community, Las Vegas, May 15-17)
• ICFF (trade show and contemporary furniture fair, New York, May 19-22)
• GlobalShop @ RetailX (retail design, planning, and merchandising expo and conference, Chicago, June 25-27)
• CEDIA Expo (home technology trade show and conference showcasing smart-home tech and electronics, Denver, September 10-14)
• Healthcare Design Expo & Conference (New Orleans, November 2-5)
• BDNY (boutique design trade fair focused on the hospitality industry, New York, November 10-11)

ASID will showcase a space that demonstrates the impact of design at each show,  a concept space created to uniquely provide an immersive experience on the power of design. The first space will debut at the Kitchen and Bath Industry Show (KBIS), February 19-21 in Las Vegas, and will continue throughout the year with custom concepts to fit each Emerald show’s focus.