The S/L/A/M Collaborative (SLAM), a design firm offering architectural, structural engineering, and construction services with offices in Connecticut, California, Georgia, Massachusetts and New York, has launched a new brand platform. The infinity symbol represents SLAM’s history to solve complex design problems for a diverse and knowledgeable client base within the education, healthcare, and corporate market sectors.

Use of the acronym—SLAM—will become more prominent, building on the recognition by the architectural industry and clients, as a firm with measurable project outcomes. The branding process provided differentiating key messages that define what “We Are SLAM” means:

  • Purpose: Creativity in design to enrich lives
  • Key business drivers: Discovery-Driven Planning, Expertise to Unlock Complex Projects; Design Inspired Excellence, and Enhanced Delivery with Architect-Led Design/Build;
  • One firm: SLAM’s Shared Values: We succeed when our clients succeed; We are one team; We are curious and open-minded; We are driven; We know trust is earned; and We are dedicated to elevating our communities.

The firm website,, has a new look, including a comprehensive Portfolio section and the Design Thinkers blog. The Portfolio encompasses SLAM projects through various phases.

The Design Thinkers blog is a portal where team members are encouraged to express their ideas and inspirations on a host of topics.