How often do you use to-scale mock-ups in your design process?

39.39% – Always

48.48% – Only when the client requests them

12.12% – We never use mock-ups

COMMENTS

– I wish we did this more.

– This design philosophy is simply the best protocol and method to assure accurate results for complex integrative environments.

– It sells the project.

– This question is flawed. We always want full scale mock-ups, but the client doesn’t always agree to pay for them.