With so much emphasis on the patient experience, it’s no wonder that hospitality-like amenities, environments, and services are finding a home in healthcare.
A study by Health Research Institute at PricewaterhouseCoopers reports 72 percent of consumers ranked personal experience as a main factor when choosing a medical provider. Patients today know they have options and providers are on notice to deliver a higher level of personalized service and satisfaction or risk losing loyalty and ultimately revenue.











