Real, New York

Aiming to create a community-based therapy environment and celebrate mental health as a pillar of wellness, Real, an on-demand, monthly membership mental wellness startup, opened its New York flagship in June 2022.

Designed by BHDM (New York), the clinic experience starts with patients being welcomed by a concierge and led to a lounge-style waiting area with stylish furnishings and artwork by American visual artist Neicy Frey.

Therapy rooms feature soft lighting, wallpaper, residential-style furnishings, and artwork, including custom graphics by illustrator Clara Schicketanz and portrait artwork by Marilu Nordenflycht.

The clinic also offers a post-session experience, which includes a “tissue box” room with a cozy chair, and a primp room, where patients can refresh before leaving the building.