HCD Magazine

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Branding Sustainability in Healthcare

What is a brand? More specifically, what is your brand? Your marketing might articulate a brand promise in its logo, tag line, advertising, and other endeavors.But the promise, the essence…

Trends September 12

Preserving Landmarks in Healthcare Design?

The fate of the uniquely designed old Prentice Women’s Hospital in Chicago hangs in the balance. As the debate swirls around whether to demolish this familiar sight which has been…

News September 11

Road to Flexibility: Strategic Interventions

This three-part series explores the topic of flexibility in architecture. The first article examined the main reason for flexibility: change. The second article explored the three types of flexibility (convertibility,…

Trends September 11
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series