Over dinner recently, a colleague who’s the CEO of a health system that just completed a hospital replacement project said something that made me think about our responsibilities as architects. “You [architects] are so good at describing architectural ideas and concepts, and it’s all cool stuff. And as the owner, I want that cool stuff. But you sometimes have a way of making that cool stuff sound like it’s free—but it’s not,” he said.
His statement, while anecdotal and somewhat humorous, has stuck with me ever since.











